Rose is a rose is a rose is a rose. Or is it?
Paul understands both the big picture and the nuances that go into naming anything from a short story to an anti-aging moisturizer to a perfume. When something is named, its identity takes shape. A name is that interface between the thing itself and how we relate to it. A name is more than a mere referent, it contains information about the brand. It has attitude. It sets the tone. It’s the gateway to your story. It’s what is remembered and what people will search for and share.